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Mass Communication



Overview :
Mass communication is the study of how individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper, magazine, and book publishing, as well as radio, television and film, as these mediums are used for disseminating information, news and advertising. Mass commmunication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large group of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information

(Source : http://en.wikipedia.org/wiki/Mass_communication)
 
Trends :
Presently, Mass communication industry invites several young and enthusiastic people for making a fruitful career in various streams of mass communication. There are wonderful job opportunities for talented people along with good remuneration, promotion and growth. A number of news channels in Hindi, English and regional offer multiple job opportunities in various streams of mass communication. Mass communication is one of the most chosen fields by the youngsters due to various interesting career options in this profession
 
This is to be noted here Mass communication is a collective terms, it has a series of streams like- news-reading, reporting, columnist, Anchoring, radio jockey, public-relation, advertising, production, acting etc. You could choose to go in any respective field of your choice, all you require a specialized training course which can enhance your skills. 
 
Internet is the latest add- on in the mass communication industry.  Today internet is also used for watching news and getting the latest update on the current happenings in the country and around the world. A lot of people turn to the internet while at work or outside home and it is being accessed all over the world. This is the reason now you would all news channels and news papers have maintained their own websites and columns. This also invites job opportunities for journalists and columnists to put their articles, blogs and send news to the millions of people across the world. 
 
Career in mass communication is widely at demand and thousands of students apply for various courses in mass communication every year. Due to the rising rush for mass communication among students, a string of mass communication government colleges and private institutes have opened up in the major cities of India and towns.  You may opt to do a degree or diploma in mass communication after your senior secondary or graduation. For mass communication course, it is important to have a good command in English and Hindi.  
 
In olden days, journalism (Mass Communication) in India was restricted with in the political boundaries, agriculture and business houses only. The concern of a common man was given least weight-age. It was controlled by the Government of India and there used to be one news channels for news and entertainment of the Indian masses. However, with the course of time, developments took place and the mass communication industry has spread its manifolds in every sector. Today, media covers every social, political and international issue.  It also pays equal importance to a common man's grievances and issues. Entertainment channels have also multiplied and cover a large number of audiences. 
 
In addition with the satellite channels, a series of Radio channels (FM) have also come up.  Every metropolitan city of India has its own various FM radio stations where several radio jockeys are working. Print media has also made a remarkable progress and dozens of Hindi, English and regional newspapers and magazines have come-up in the market. Today mass communication industry is not just limited to its country's boundary but has reached globally. It also covers all the latest updates and current happenings around the globe.  The other development in mass communication industry is advertising agencies. A number of big and small advertising agencies have come up in the market and there are multiple career options available for mass communication graduates.
(Source : http://www.articlesbase.com/college-and-university-articles/latest-trends-in-mass
-communication-industry-3418860.html)
 
Skill Required :
 
1. An eye for detail : As a journalist/reporter, you need to have an eye for detail. If you plan to work on a
    feature or intend on reporting an issue, always make sure to give prior importance to content. The
    information you disseminate could go a long way in influencing and inspiring the readers/views to
    think in a certain way.  Your ability to listen and analyze a person’s point of view also determines
    how good you are at your job.
2. Inquisitive : As a student on mass communication, it is absolutely important that you keep yourself
    updated about the current happening around the world, be it in every aspect- sports, cinema,
    political news, current news, headlines or fashion. An adept knowledge and an inquisitiveness to
    know more  would help you go a long way.
3. Keen awareness about media laws is important too. The media works under the framework of
    certain media ethics and laws. A proper knowledge and understanding is imperative, in order to
    become a successful media person. There is a thin line between responsible journalism, and
    defamation/invading the privacy of an individual. Media persons and students of mass comm.
    must be aware of it.
4. Creative, spontaneous, and unique : If you are spontaneous, can think out of the box, and present
    information regarding anything in a very creative and unique manner, which in turn could captivate
    the attention of the audiences, the maybe you could really do well in the field of mass comm.
5. Hardworking : The field of mass communication might seem interesting and exciting, but again,
    the media and mass communication industry is very demanding and only favors the hardworking.
    Irrespective of the initial struggle, your dedication to the profession counts in the end. Immense
    research, perseverance to deal with failures and rejection, and the ability to work for long hours are
    some of the qualities required to excel in the field of mass communication.
6. Extremely good communication skills : In a job where almost everything depends on how you talk
    and put things across, it is quite needless to say how essential it is to have extremely good comm.
    skills. Good communication skills will not just help you land good projects, but makes it easier to
    build a rapport with your clients and colleagues, thus helping you make contacts.

(Source : http://www.minglebox.com/article/mediaandcommunication/skills-required-to-enter-into-
mass-communication-field)

Courses Offered :
  • B. Des. (Fashion Communication)
  • B.A. (Journalism & Mass Communication)
  • B.A. (Marketing Communication & Media Studies)
  • B.A. (Mass Communication & Video Production)
  • B.A. (Mass Communication)
  • B.A. Hons. (Mass Communication)
  • B.B.A. (Media & Mass Communication)
  • B.B.A. (Media Management)
  • B.Com. (Mass Communication)
  • B.Sc. (Mass Communication)
  • Bachelor in Mass Communication (BMC)
  • Bachelor of Mass Media
  • Bachelor of Mass Media and Mass Communication
  • M.A.(Communication and Journalism)
  • M.A.(Mass Communication & Journalism)
  • M.A.(Mass Communication)
  • Post Graduate Diploma (Mass Communication -Urdu)
 
(Source : http://www.careernextmove.com/career_options/Mass_Communication.php)
 
Eligibility & Admission Process :
Just like any other educational course, in order to be eligible for mass communication course, you should meet the minimum eligibility criteria. While the selection process conducted by various colleges (Which includes interviews, group discussion, and written tests) determines your eligibility for a particular media or mass communication course at a university, if you are keen to pursue a mass communication course in the undergraduate level, then a STD XII pass certificate (having an aggregate of 40%) from central board of secondary examination (CBSE) or a recognized board/examination or equivalent is a must. A student from any stream (science, commerce or arts) is eligible to apply for mass communication courses in India. So irrespective of which stream you choose to take in STD XII/II PUC, you could always switch on to a mass communication course.
(Source : http://www.minglebox.com/article/mediaandcommunication/eligibility-criteria-for-mass-
communication-courses-in-india)
 
Colleges :
 
1. Anna Malai University, Chennai
2. Madurai Kamraj University, Chennai
3. Symbiosis Institute of Journalism & Mass Communication, Pune
4. Department of Communication & Journalism, University of Poona
5. New Delhi YMCA, Centre for Mass Media.
6. Sophia’s Polytechnic, Mumbai
7. Asian College of Journalism, Chennai
8. Oxford College of Education, Patnotola Lane, Kolkata
9. Film & Television Institute of India (FTII), Chennai & Kolkata
10. Assam University
11. University of Kolkata
12. Aligarh Muslim University, U.P.
13. Banaras Hindu University, U.P.
14. Guru Nanak Dev University
15. Punjab University
16. Kurukshetra University, Haryana
17. Jawahar Lal Nehru University, New Delhi
18. Guru Gobind Singh Indraprastha University, New Delhi
19. IGNOU, New Delhi
20. Sardar Patel University, Gujarat
21. Nagpur University
22. Dr. Ambedkar Marathwada University, Aurangabad 
23. Osmania University, Hyderabad
24. Karnataka University, Karnataka

(Source : http://www.careernextmove.com/career_options/Mass_Communication.php)
 
Job Prospects & Salaries :
A professional course in mass communication opens doors for a career in films & TV, publishing, public relations, journalism, editing, direction, filmmaking, scriptwriting, production, etc. In nutshell, Mass Communication widens up the horizon of career options for a person. Depending upon personal interest and inclination a mass communication professional can choose a job. Attractive and high paying jobs as journalist, actor, director, editor, screenwriter, RJ, producer, VJ are available to the talented and trained individuals.
 
Pay Packet :
Whereas candidates passing out from IIMC, MCRC Jamia, Symbiosis College and many other institutes receive attractive placement after their courses and handsome salaries, students from not-so-well- known institutes have to work hard to get placed. Starting salary for a mass communication professional could be between Rs 12,000 and 25,000. After 5 Years of work experience a professional can expect higher salary in the range of Rs 50,000 to Rs 1,00,000 per month.
(Source : http://www.jagranjosh.com/careers/mass-communication-1294211155-1)


 

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