Career in Advertising

January 2, 2016 Careers Comments Off on Career in Advertising 1,495 Views

Advertising Career

Advertising Career – “Many a small thing has been made large by the right kind of advertising” – Mark Twain. So aptly defined by Mark twain in one sentence. Advertising is the art of conveying a message to the masses. Advertising is salesmanship. Advertising can make a big difference in a brand or product’s success or failure. Advertising is the process of informing & influencing the mass through visual or oral messages. To avail or buy various services or products.

Advertising Career is a $ 5 Billion business. The Most popular mediums for the purpose of advertising are –

Radio.
Newspapers.
Television.
Online websites.
Magazines.
Hoardings.

Advertising Career is one of the aspects of Mass communication. A product or service is advertised to the masses to create awareness in the minds of potential buyers.

According to a survey. An Average consumer is exposed to 3000 Advertising messages in a day.

Job Profile

Advertising plays an important role in today’s highly competitive world. Career in Advertising is quite a glamourous. At the same time, quite challenging too with more an more number of advertising agencies emerging fast.

The Major areas of Advertising are –

Market Research.
Client servicing.
Photography.
Production.
Film & Television.
Creative Department.
Media Department.
Event & Exhibition Management.
Direct Marketing and Promotion.

Advertising is broadly divided into two categories –

Creative & Executive.

Creative advertising includes visualizers, copywriters, scriptwriters, photographers, typographers. To have best Career in Advertising.

Most of the people believe a career in advertising is only about writing catchphrases and slogans, which ain’t truly completely. Writing happens to be a complex process . A writer needs to understand life more fully and translate that into a story.

Skills Required

Have an innate interest in people from different walks of life.
Must possess an insight into the psychology and behavior of the common man.
ABility to work well in a team set up i.e Good teamworking skills are necessary.
Being creative and thinking ‘out of the box’ is the most vital skill required in this profession. A wide imagination is very essential.
Critical thinking is very vital skill too.
Problem solving ability are very useful in Advertising.
He/ she must possess excellent communication skills. This is another must have, as Career in Advertising is one aspect of mass communication.
One needs to be enthusiastic about his/ her work.
Should be able to multi task well.
People skills i.e interpersonal skills are vital requirement for Career in Advertising.
Efficient decision making skills are also needed here.
Must be able to handle stress and work under pressure and meet the deadlines well.
Persuasiveness is also a necessary skill.
Analytical skills are considered as essential as an other vital skill in this profession.
One should equip themselves with skills such as analyzing the client’s needs.
Research skills also help a lot in finding out about the services and products they are required to sell.