Career in Copywriter

Copywriter Career

Copywriter Career Job Profile

• An advertising Copywriter Career works with the art director within the creative department of an advertising or media agency.
• Copywriter Career works on the brief given by the client and conceives effective and relevant advertising campaigns.
• The copywriter writes the oral part of the ad campaign, whereas art director creates the visual feel.
• The Copywriter may write dialogues, messages ,slogans, catchphrases for an ad campaign.

Job Opportunities 

• With Advertising agencies coming up in multiple languages and ad campaigns seen on every imaginable platform whether online, television or hoarding.
• A copywriter is in demand now and they are getting their due now.
• Indeed, every Ad agency’s process starts with the copy-writing putting down the basic idea on the paper which would then be taken by other departments and interpreted accordingly.

Salary Package 

• A Copywriter trainee may command anywhere between 3,000 I NR to 8,000 I NR.
• Although the pay is low in the initial period, there is no standard increase in pay, it all depends on the person’s talent and skills.
•  If a copywriter’s work gains critical and public appreciation. He can charge 20,000 I NR or above for the same work.

Skills Required 

• He / she should be a good listener to listen the client’s brief and guidelines and to adhere to it.

• He /she should be able to convey the message, dialogue or catchphrase with panache and the lines should be to the point and in the most humorous or relevant manner.

• The writing should be brief and should not be a ‘Beating around the bush’ kind of a thing.